• Diversity of thought is the best lens to look through when trying to solve a problem. • Compelling human insights are the foundation for great ideas.
• The best way to see into the future is to look for behavioral patterns in the past and present. • Sincerity and authenticity speak globally.• Executions are not concepts. • Ideation requires space. • Creative excellence is the baseline. • There is always more to uncover.
about me
I am a tech and entertainment creative lead with experience in high profile product launches and digital media marketing. I ground big ideas in strategic thinking and lead flexible teams of writers, art directors, designers, animators, and editors to fulfill the vision.

In my off time, you can find me chasing my toddler, and trying to see the world through his eyes. I play with shapes and call it art, though really trying to cut down on my screen time. I enjoy being in the sunny outdoors, and trying to not worry too much about things that I have no control over.
Experience
Netflix Creative Labs, Creative Lead
2020-present
Apple Marketing, Creative Lead
2017-2019
Apple Music Product, Art Director & Designer
2014-2016
Apple iTunes Content Design Lead
2011-2014
notable work

A few project highlights over the last decade.

Netflix Narrative Frameworks
global
Apple Music Social Identity
USA
Apple TV+ Social Identity
USA
Beats 1 Radio On Demand
global
Apple Music Product Launch
global
Apple Music Awards Launch
USA
iTunes Radio Global Launch
global
Explore
Work